体验商务英语教师用书3

出版时间:2012-6  出版社:高等教育出版社  作者:《体验商务英语》改编组 编  页数:247  

内容概要

  《体验商务英语 教师用书3 (第2版)》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新,紧扣时代脉搏,多维度拓展商务英语语言及交际能力,着力打造精品。本系列教材由《综合教程》(1~5)、《教师用书》(1~5)、《同步练习》(1~5)和《视听说教程》(1~5)组成,各册均配有多媒体教学资源。

书籍目录

Notes on unitsUnit 1 BrandsAt a glanceBusiness briefLesson notes Unit 2 TravelAt a glanceBusiness briefLesson notesUnit 3 0rganisationAt a glanceBusiness briefLesson notesUnit 4 ChangeAt a glanceBusiness briefLesson notesUnit 5 MoneyAt a glanceBusiness briefLesson notesUnit 6 AdvertisingAt a glanceBusiness briefLesson notesUnit 7 CulturesAt a glanceBusiness briefLesson notesRevisionUnit AUnit 8 EmploymentAt a glanceBusiness briefLesson notesUnit g TradeAt a glanceBusiness briefLesson notesUnit 10 QualityAt a glanceBusiness briefLesson notesUnit 11 EthicsAt a glanceBusiness briefLesson notesUnit 12 LeadershipAt a glanceBusiness briefLesson notesUnit 13 InnovationAt a glanceBusiness briefLesson notesUnit 14 CompetitionAt a glanceBusiness briefLesson notesRevisionUnit BText bankTeacher's notesUnit 1 BrandsBusiness-to-business brandingBrands and passionUnit 2 TravelHotel hotspotsThe importance of eye-to-eye contactUnit 3 0rganisationMorale in service organisationsOrganisational learningUnit 4 ChangeImplementing changeA changing economyUnit 5 MoneyCompany results: carsCompany results: pay TVUnit 6 AdvertisingAdvertising to Latino consumersShould advertising to children be banned?Unit 7 CulturesCultures and outsourcingUS and European business culturesUnit 8 EmploymentAsking for a raiseSpending the company's moneyUnit 9 TradeTrade and textilesQuestioning globalisationUnit 10 QualityPrinciples of qualityQuality studiesUnit 11 EthicsIndustrial espionageBribery and corruptionUnit 12 LeadershipTeaching leadership 1Teaching leadership 2Unit 13 InnovationEncouraging innovationRewarding innovationUnit 14 CompetitionPrice competitionCompetitive forcesText bank answer keyTeacher's notesResource bankUnit 1 BrandsTaking part in meetingsUnit 2 TravelMaking arrangements on the telephoneUnit 3 0rganisationSocialising: introductions and networkingUnit 4 ChangeTaking part in meetings 2Unit 5 MoneyDealing with figuresUnit 6 AdvertisingStarting presentationsUnit 7 CulturesSocial EnglishUnit 8 EmploymentManaging meetingsUnit g TradeNegotiatingUnit 10 QualityTelephone complaintsUnit 11 EthicsProblem-solvingUnit 12 LeadershipDecision-makingUnit 13 InnovationPresentingUnit 14 CompetitionNegotiatingAppendixTranslation referenceBusiness briefReadingAudio scripts

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