实用商贸英语

内容概要

本书从系统的商贸基本概念和惯用表达在商务环境中的应用入手，系统地介绍了商务实用基础知识，并为致力于提高英语交流水平的人士提供了职场上必备的英语书信写作技巧和口头报告常用表达及句型，旨在帮助商务英语学习者和工作者能够以更加高效的方法学习商务知识，增加自身商务交流实践能力，并同时提高英语水平。     全书由16个单元组成，各单元间互相联系，由浅入深、循序渐进地引导学习者了解职场基本概念和商贸运营操作过程。

书籍目录

前言Unit 1  Business and Company  1.1  Business Organizations  1.2  Setting up a Business: Knowing Your Overheads  1.3  Business Sales Force  1.4  Business Word Groups  1.5  Building Business Phrases [1] : Verb + Noun  1.6  Building Business Phrases [2] : Adjective + Noun  1.7  Building Business Phrases [3] : of Expressions  1.8  Building Business Phrases [4] : Two-word ExpressionsUnit 2  Operation in the Office  2. 1  Staff  2. 2  Becoming a Manager  2.3  Word Selection in Contexts  2.4  Increasing Efficiency  2.5  The Electronic Office  2.6  Time MetaphorsUnit 3  Finance  3.1  Who's Who in Finance  3.2  Which Is Which in Finance  3.3  Financial Documents  3.4  Common Acronyms and Abbreviations  3.5  Key Terms in Financial Planning  3.6  What's a Master Budget  3.7  Working Out the Break-even PointUnit 4  Accounting  4. 1  Accounting  4. 2  Taxation  4. 3  Word Partnerships--Tax  4. 4  Pay  4. 5  Popular Accounting Terms [1]  4. 6  Popular Accounting Terms [2]Unit 5  Banking  5.1  Key Terms in Banking  5.2  Banking Services [1]  5.3  Banking Services [2]  5.4  Cash Terms  5.5  Borrowing and Lending  5.6  Interest Rates  5.7  Liquid Metaphors [1]  5.8  Liquid Metaphors [2]Unit 6  Investments & Stocks  6. 1  What Are Stocks or Shares  6. 2  Key Terms in Stocks  6. 3  The Stock Market  6.4  Investments  6. 5  Market News  6. 6  Market Price IdiomsUnit 7  The Economic Environment  7. 1  Understanding News Reports [1]  7.2  Understanding News Reports [2]  7.3  Managing the Economy  7.4  Ecopomic Performance  7.5  Media Idiomatic Expressions -- Colorful Language  7.6  Basic Economic Terms  7.7  The Business Cycle  7.8  Phrasal Verbs -- RecessionUnit 8  Marketing  8.1  Marketing Principles  8.2  The Seven P's  8.3  Buying Behavior  8.4  Marketing Planning [1]  8.5  Marketing Planning [2]  8.6  A New Market  8.7  The Marketing Mix  8.8  Marketing Forecasting [1]  8.9  Marketing Forecasting [2]  8.10  Key Planning Terms  8.11  Choose the Marketing WordsUnit 9  Costing & Pricing  9. 1  Costing Word Partnerships  9.2  Costs  9.3  Identifying Costs  9.4  If the Price Is Right  9.5  Pricing Strategy [1]  9.6  Pricing Strategy [2]  9.7  Pricing-Strategy [3]  9.8  Pricing Policy  9.9  Price Fixing  9. 10  Aggressive PricingUnit 10  Advertising and Promotion  10. 1  Planning Advertising  10. 2  Advertising [1]  10. 3  Advertising [2]  10. 4  Advertisements  10. 5  Types of Promotion  10. 6  Strategies of Promotion  10. 7  Public RelationsUnit 11  International Trade  11.1  Import & Export  11.2  International Trade  11.3  Enquiry and Quotation  11.4  Customs  11.5  Payments in International Trade  11.6  Import & Export Abbreviations  11.7  Shipping  11.8  DistributionUnit 12  Business Letters  12. 1  Business Letter Writing Stages  12. 2  The Format of Business Letters  12.3  To Open and Close a Letter  12.4  Identifying Letter Sections  12.5  Composing Business Letters  12. 6  Business Letter SamplesUnit 13  Job Search Letters  13.1  Resume Writing  13.2  Examples of Resume  13.3  Cover Letter  13.4  Cover Letter Practice [1]  13.5  Cover Letter Practice [2]  13.6  Types of Job Search Letters  13.7  Job Advertisements  13.8  Action VerbsUnit 14  Job Interviews  14. 1  Interview Process  14. 2  Interview Preparation  14. 3  Questions Often Asked by Interviewers  14. 4  Questions Asked of Interviewer  14.5  Rejections Are Learning Opportunities  14.6  Responding to Job OffersUnit 15  Oral Presentations  15.1  Opening a Presentation  15.2  Developing a Presentation Topic  15.3  Completing a Presentation  15.4  Examples of Presentation  15, 5  Structuring a Presentation  15.6  Holding a Meeting  15.7  Presentation Voice Practice: Using Your VoiceUnit 16  Clarity in Business Expressions  16. 1  Confusing Words  16.2  Common Expressions [1] : with Take  16. 3  Common Expressions [2] : with In  16. 4  Common Expressions [3] : Make or Do?  16. 5  Word Formation [1]  16.6  Word Formation [2] : Opposites  16.7  Choose the Modifiers [1] : Adjectives  16. 8  Choose the Modifiers [2] : Adverbs  16.9  Idioms [1] : Color Idiom  16.10  Idioms [2]  16. 11  British English vs. American EnglishAnswer KeyHighlights in English and Chinese 各章重难点词汇(中英文)Further Reading

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