当代国际商务函电

出版时间:2011-10  出版社:天津大学出版社  作者:杨晋 编  页数:273  

内容概要

本书讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合案例,系统讲解高效商务沟通的方式、技巧和信函写作。课文内容举一反三、实用性强。本书适用于双语教学、英语教学以及有一定英语基础的专业人士自学。

书籍目录

Lesson One The Principles of Effective Business
Communication
  1. Express ideas clearly
 2. Keep the message concise
 3. Adopt a reader-focused approach
 4. Get the right tone and style
 5. Have a good command of English
 6. Have a good command of business knowledge
 New Words and Phrases
 Notes
 Exercises
Lesson Two Selection of Media
 1. Introduction
 2. Communication media
 3. Communication etiquette
 4. Considerations in media selection
 Abbreviation for Internet Communication
 Smi]ey for Internet Communication
 New Words and Phrases
 Notes
 Exercises
Lesson Three The Parts and Formats of Business Correspondence
(I)
 1. Introduction
 2. Structure of business letters
 3. Format of business letters
 4. Example letters
 5. Format of envelopes
 New Words and Phrases
 Notes
 Exercises
Lesson Four The Parts and Formats of Business Correspondence
(II)
 I. |nteroffice memorandum
 3. E-mail
 4. Website
 ……
Lesson Five Resume
Lesson Six Appfication Letter
Lesson Seven Establishing Business Relations
Lesson Eight Status Inouiry
Lesson Nine Product Inquiry and Reply
Lesson Ten Offer, Counter-Offer and Order
Lesson Eleven Payment Terms
Lesson Twelve Payment by Letter of Credit
……

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  •     挺好的,全英文啊,抱着词典看吧
 

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